Privacy Policy

Effective Date: 01/09/2025 | Last Updated: 01/09/2025

1. Introduction

Welcome to ProArc. We are committed to protecting and respecting your privacy. This Privacy Policy explains how Shin Fitness ("ProArc," "we," "us," or "our") collects, uses, stores, and shares your personal information when you use our application, website, and associated services (collectively, the "Service").

For the purpose of the UK General Data Protection Regulation (UK GDPR), the data controller is ProArc of Shin Fitness, 124 City Road, London, EC1V 2NX, United Kingdom.

This policy should be read in conjunction with our Terms of Service.

2. Information We Collect

We collect and process personal data necessary to provide and improve our Service. This includes:

3. How We Use Your Data and Our Lawful Basis for Processing

Under UK GDPR, we must have a valid lawful basis to process your personal data. The table below outlines our purposes and legal bases for processing.

Purpose of Processing Type of Data Lawful Basis under UK GDPR
To create and manage your account and provide the core features of the Service. Identity, Contact, Financial Performance of a Contract
To generate your personalised fitness program and provide workout suggestions. Health & Fitness, Physiological Performance of a Contract and Explicit Consent
To analyse your workout performance and provide insights and feedback. Health & Fitness, Physiological, Location Performance of a Contract and Explicit Consent
To process your subscription payments and manage your account status. Financial, Contact, Identity Performance of a Contract
To communicate with you about your account, service updates, or support queries. Contact, Identity Performance of a Contract and Legitimate Interests
To improve the Service, troubleshoot issues, and enhance our AI models. Technical, Health & Fitness (Anonymised) Legitimate Interests

A Special Note on Health, Physiological, and Location Data: This is "special category data" requiring a higher level of protection. By providing this data to use the core features of our Service, you give your explicit consent for us to process it for the specific purposes of creating your program and analysing your performance. You have the right to withdraw this consent at any time.

4. Data Sharing and Third Parties

We do not sell your personal data. We share it with trusted third-party service providers only to the extent necessary to make our Service possible. These include:

We have data processing agreements in place with these providers to ensure your data is protected.

5. Data Security

We take the security of your data very seriously. We implement appropriate technical and organisational measures to protect it, including:

6. Data Retention and Deletion

We retain your personal data for as long as your account is active.

7. Your Data Protection Rights

Under UK law, you have the following rights in relation to your personal data:

To exercise any of these rights, please contact us at hello@proarc.app.

8. International Data Transfers

Some of our third-party service providers are based outside the UK. When we transfer your data to these providers, we ensure that it is protected by appropriate legal safeguards, such as Standard Contractual Clauses (SCCs) or an Adequacy Decision, as required by UK GDPR.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by email or through an in-app notification.

10. How to Complain

If you have any concerns about our use of your personal information, you can make a complaint to us at the contact details below. You also have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO).

Information Commissioner's Office

Wycliffe House, Water Lane

Wilmslow, Cheshire, SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Shin Fitness

124 City Road

London, EC1V 2NX

United Kingdom

Email: hello@proarc.app